Mike Russell

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Jason & Jeremy often talk about “progress over perfection” in their Internet Business Mastery podcasts. It’s a phrase I think of every time I want to get something done.

Wooden Box

What’s inside the box?

At times we can all need a little push to get things done even if we know, in our heart, that once completed they will bring great rewards. The motivation of the end goal and the results following your achievement are not always enough to get you to take action.

Seth Godin has written a motivational blog about opening the box. Reading Seth’s blog should give you a much needed boost at times!

My plan for the week ahead is to subscribe to some trade magazines and professional journals that I haven’t already found, seek out a professional society related to my trade, and get to know the more experts in radio, voice overs and audio production that I can learn from.

How to Make a Jingle

Published on 10/06/2012, in Radio Chat, by

I often get asked, “Mike, how do you make a good radio jingle?”

There are many answers to that question and I could go on about setting the right EQ, compression and vocal effects when you make a jingle but that can be overwhelming when you’re just beginning. That’s why I decided to create a short eBook on getting started making jingles for radio, DJs, podcasts and more.

If you’ve always wanted to make your own jingles my eBook will help you to get started with details on the right equipment to look into, audio editing software and websites that you can use to track down all the audio you’ll need. Get Radio Jingle Truths Exposed for the Amazon Kindle to find everything you’ll need to begin making jingles.

It’s not expensive to get started and I recommend anyone with an interest in radio jingles get started today. You can get up and running on your home computer in minutes.

I became interested in jingles during my childhood. I used to listen to Capital Radio in London (they had awesome jingles voiced by the late Brian James voiceover artist – what a legend). Jingles were big in the 1990s and it was the time that the radio sweeper was becoming more popular than the sung jingles of the 60s, 70s and 80s.

Brian James Voice

Brian James - The first voice over that got me interested in jingles.

Radio Sweepers vs. Sung Jingles

Here’s the jingle jargon translated into plain English. A radio sweeper is better known as a voice over mixed with sound and vocal effects and sung jingles are, of course, the full on musical radio station jingle productions you hear on many oldies stations.


Walk the Wight 2012

Published on 12/05/2012, in Radio Chat, by

Here’s a snapshot of the Isle of Wight weather on the afternoon before Walk the Wight 2012 for the Earl Mountbatten Hospice. Let’s hope it stays this way into tomorrow as I and many others will be scrambling up this hill from 6 o’clock Sunday morning. Good luck to all taking part in Walk the Wight 2012. Listen to the official coverage on Isle of Wight Radio. See you there!