Mike Russell

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Learn How To Podcast in London

Published on 04/03/2013, in Radio Chat, by

Voice and PodcastingWant to start a podcast?

I’ll be presenting the keynote at the British Voice Association’s Voice and Podcasting event. Taking place in London it’s an all day event on Sunday 12th May 2013 (from 10am to 4.30pm). You’ll get the chance to learn more about podcasting and then put those skills into practice with an interactive podcaster workshop.

I’ll be providing interactive help all day and talking about the following topics:

  • What is podcasting and how you can use it to help promote your business, connect with new exciting people and attract more customers and fans to what you do.
  • How to create an effective podcast and avoid the pitfalls of ineffective podcasts.
  • I’ll provide an introduction to the free audio editing software Audacity along with some online resources you can check out to learn more Audacity tips and tricks.
  • Editing, hosting and uploading your podcast so that it’s ready for the world to hear.

How to Make a Jingle

Published on 10/06/2012, in Radio Chat, by

I often get asked, “Mike, how do you make a good radio jingle?”

There are many answers to that question and I could go on about setting the right EQ, compression and vocal effects when you make a jingle but that can be overwhelming when you’re just beginning. That’s why I decided to create a short eBook on getting started making jingles for radio, DJs, podcasts and more.

If you’ve always wanted to make your own jingles my eBook will help you to get started with details on the right equipment to look into, audio editing software and websites that you can use to track down all the audio you’ll need. Get Radio Jingle Truths Exposed for the Amazon Kindle to find everything you’ll need to begin making jingles.

It’s not expensive to get started and I recommend anyone with an interest in radio jingles get started today. You can get up and running on your home computer in minutes.

I became interested in jingles during my childhood. I used to listen to Capital Radio in London (they had awesome jingles voiced by the late Brian James voiceover artist – what a legend). Jingles were big in the 1990s and it was the time that the radio sweeper was becoming more popular than the sung jingles of the 60s, 70s and 80s.

Brian James Voice

Brian James - The first voice over that got me interested in jingles.

Radio Sweepers vs. Sung Jingles

Here’s the jingle jargon translated into plain English. A radio sweeper is better known as a voice over mixed with sound and vocal effects and sung jingles are, of course, the full on musical radio station jingle productions you hear on many oldies stations.