The Nick Grimshaw jingles are certainly different to those that Chris Moyles was playing only weeks ago on BBC Radio 1. Now we have a brand new breakfast show to wake up the nation.
It’s out with the old and in with the new today but does that mean that sung jingles have lost their value? You may remember the cheesy jingles of the sixties and eighties on pirate radio and the firs local commercial radio stations.
Sung jingles don’t have to be cheesy and, in fact, they can help to brand you in the mind of your potential audience.
BBC Radio 2 see the value of sung jingles with a new package on the air (and sounding great) for a couple of months now. I wish Nick Grimshaw every success with the new Radio 1 Breakfast Show and look forward to enjoying some fresh new radio imaging. It may be just what the UK radio market has been waiting for!